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Henkel의 이해관계자 참여 사례

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Integrated dialog
Around 47,000 Henkel employees all over the world are called upon to assume responsibility in their working environment and to base their decisions on the principles of sustainable development. Dialoguing with stakeholders is also an essential aspect of each employee’s job. In this way, we ensure that local and regional challenges are discussed by the appropriate experts in our company and the stakeholder groups involved. We develop strategies and solutions at the very place where they will be assessed and put into practice. The instruments, topics, duration and intensity of the dialog are aligned to the individual stakeholder groups and their specific issues.
In 2013, Henkel employees in many countries met again with politicians, scientists and scholars, business people, and members of the general public. Over the course of the year, Henkel took part in about 150 sustainability events in 24 countries.

Discussion forum with Henkel
Experts from business, politics, and society were invited to a symposium organized by the German Chancellery and the German Council for Sustainable Development to mark the 300th anniversary of the term “sustainability.” Kathrin Menges, Executive Vice President Human Resources (third from the left), explained the importance of sustainability as one of Henkel’s corporate values.
In May 2013, experts from the consumer goods sector met in Brussels at the “Efficient Consumer Response” conference. The focus of this conference was the question of how the sector could promote sustainable consumption along the value chain. Henkel also participated as a sponsor in the conference organized by the Argentine Institute for Corporate Social Responsibility (IARSE), where representatives of Henkel presented the company’s sustainability strategy and discussed management responsibility and sustainability with participants.
As a partner to the annual German Diversity Award, Henkel has participated since 2011 in honoring employers, individuals, and innovative projects aimed at creating an innovative culture of diversity at work. Kathrin Menges, Executive Vice President Human Resources, took part in the award ceremony in June 2013.
In 2013, Henkel also joined the “Save Food” initiative, which promotes dialog between business, research, politics, and civil society on the topic of food. Henkel supports the initiative, which promotes safe food and less waste, with its expert knowledge in the area of food packaging adhesives.
We discussed our strategy, achievements, and positions with sustainability investors and analysts at special conferences in Paris and Zurich in 2013, and in direct dialog. Investors and analysts also took advantage of our regular conferences and investor meetings to address specific aspects of our sustainability performance and solutions.
The following chart shows the systematic approach of Henkel’s integrated stakeholder dialog and illustrates the breadth of our communication instruments and channels:

Exchanges with sustainability experts
Since 2005, we have been inviting experts from various parts of the world to collaborate with Henkel in further developing our strategy. We choose these experts on the basis of their knowledge of the challenges their countries face and their experience in corporate sustainability management. Overall, the expert dialog helps us to adjust our alignment to sustainable development and social responsibility to reflect external expectations in the different regions, and to find the right answers – especially when it comes to developing appropriate solutions at the local level.
For the 2004 and 2005 Sustainability Reports, we asked experts from Brazil, China, Germany, Hungary, India, Italy, Mexico, Russia, and the USA to describe the challenges and priorities they see in their countries and regions. In 2007, we continued the regional dialog with expert Dr. Allen White of the Tellus Institute in Boston, Massachusetts, USA.
In 2008, we invited John Elkington, founder and Chief Entrepreneur of the SustainAbility Agency, London, UK, to a workshop at our headquarters in Düsseldorf. In the context of his presentation, John Elkington described to Henkel sustainability experts the current challenges associated with the topic of sustainability. The panel also discussed risks and opportunities associated with intensified marketing communication of sustainability activities on brand and product level. In developing our new sustainability strategy, we pursued our existing dialog with five selected experts from Germany, Switzerland, the USA and India. At the end of 2010, these specialists met with members of the Henkel Sustainability Council in a workshop held at our headquarters in Düsseldorf to discuss current trends in sustainable development, to evaluate their impact on business and our markets, and to identify concrete options for action.

Results of the dialog with experts in 2010
This strategy mind-map documents the results of the workshop held in December 2010 to develop Henkel’s Sustainability Strategy 2030.
As part of a series of round table discussions, Dr. Rob Melnick, Executive Dean of the Global Institute of Sustainability at Arizona State University, USA, spoke to Henkel employees in May 2012 in Düsseldorf. His talk focused on the challenges that regions and cities face in reconciling a higher quality of life with sustainability. Already in February 2012, Prof. Dr. Uwe Schneidewind, President of the Wuppertal Institute for Climate, Environment and Energy, discussed the challenges and opportunities presented by sustainable development. The goal of this internal discussion series and the dialog with external stakeholders in 2012 was to give employees a deeper understanding of Henkel's Sustainability Strategy 2030 and communicate it to external stakeholders.
In the spring of 2013, Henkel attended “Earth University” in Paris – a forum of the United Nations Educational, Scientific and Cultural Organization (UNESCO). Business representatives, scientists, politicians, and other stakeholders discussed how companies could reconcile economic growth and sustainable development.
Collectively, the experts’ contributions present a balanced picture of the key issues in emerging economies and industrialized countries. It is clear that, while many of the challenges of sustainable development are similar everywhere, priorities and perspectives differ widely from region to region. Emerging economies, in particular, expect multinationals to contribute to the development of their countries. In industrialized countries, in contrast, maintaining competitiveness is increasingly becoming a key challenge. The table presents the results of our dialog with the experts in condensed form and gives concrete examples of the varied expectations. Based on the results of the dialog, we have developed our Sustainability Reporting still further. The new reporting structure directly reflects the key areas identified in the dialog and indicates the company’s responses to the different regional and global challenges. This approach is intended to emphasize how seriously we take our corporate responsibilities and contribute to sustainable development.

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